.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once familiarized to snagging billions in financial backing annually, have actually reared almost $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That stagnation is due to market concentration, increased governing stress, and economical uncertainties.ADWEEK spoke to five VCs that continue to acquire adtech companies, even with these obstacles, concerning what they are actually searching for and also what they stay clear of. Probably unsurprisingly, these entrepreneurs are actually targeting possibilities in privacy-focused technologies and industry-specific places like linked TV.